| |
|
what's protected |
examples |
length of protection |
| |
trade secret |
Formula, method, device,
machine, compilation of facts or any information that is
confidential and gives a business an advantage. |
Coca‑Cola formula; special
method for assembling a patented invention; new invention for which
patent application has not been filed. |
As long
as information remains confidential and functions as a trade secret.
|
| |
utility patent |
Machines, compositions,
plants, processes, articles of manufacture. |
iPhone, the drug
known as Vicodin, a hybrid daffodil, the Amazon 1-click process, a
rake. |
17 years
from date of issue for patents filed before or on June 17, 1995; 20
years from the date of filing for patent applications filed after
June 17, 1995. |
| |
copyright |
Books, photos, music,
recordings, fine art, graphics, videos, film, architecture, computer
programs |
The DaVinci Code (book and movie),
Andy Warhol prints, Roy Orbison’s Greatest Hits (music recording,
compact disc artwork and video), architectural plans for design of
apartment building, Macromedia Dreamweaver program. |
Life of
the author plus 70 years for works created by a single author. Other
works such as works made for hire, 120 years from date of creation
or 95 years from first publication. |
| |
trademark |
word,
symbol, logo, design, slogan, trade dress or product configuration.
|
Nike
name
and distinctive swoosh logo, “What Do You Want Do Today” slogan, Mr.
Clean character, Absolut vodka bottle. |
As long as business continuously uses trademark in connection with
goods. Federal registrations must be renewed every 10 years.
|
